Our Manifesto

Why We Exist

The internet made reaching people easy. Too easy. In the flood of automation and noise, communities became defensive, conversations became fragile, and trust became rare.

Yet people still share their needs openly—in community spaces like Reddit, in honest exchanges that happen when someone feels heard rather than sold to. These moments, where someone is exploring a problem or wondering aloud, rarely connect with businesses that could genuinely help.

Butr.io helps businesses discover real conversations on Reddit where people are already expressing the problems they solve.

AI has made building easy. Understanding still takes intention—and attention. We exist to make that understanding possible—without adding to the noise.

Where We Listen

We pay close attention to Reddit. Not because it's a channel to optimize, but because it's a place where honest conversations still happen. Reddit remains one of the few places where people are honest, unfiltered, and not performing for algorithms.

These communities deserve respect. They were built by people, for people—not for businesses to exploit. We see Reddit as a shared space that can be entered thoughtfully.

What We Stand For

We believe that listening matters more than speaking. That presence is more powerful than pressure. That businesses are guests in community spaces, not owners of them.

The most meaningful part of any interaction still belongs to people. AI can help us notice context, recognize intent, and see patterns we might have missed—but it cannot decide how to show up, what to say, or whether this moment is the right one to contribute.

Presence is a choice.

How We Choose to Build

Every feature we consider is measured against one question: Does this help businesses understand better, or does it just make them louder?

Our AI Scout reads Reddit with nuance—not scraping keywords, but understanding context, intent, sentiment, and buying signals the way a thoughtful person would. Behind the Scout is a set of specialized agents working together to interpret relevance in human terms. It notices what humans would notice if they had infinite time, and surfaces only the moments where your presence can genuinely help.

We deliberately choose not to automate speech or scale volume. Those paths exist, but they would take us away from what matters: helping businesses be more thoughtful, not just more efficient.

Who We Build For

We build for founders who want clarity in a noisy world. For lean GTM teams and growth strategists who rely on judgment over volume. For community-minded marketers and product-led builders who listen first.

If you care more about helping than harvesting, if you'd rather enter a conversation than invade it, if you believe trust compounds slowly—you're who we're building for.

The best businesses are built by people who see customers as people first, and who understand that being helpful in the right moment matters more than being visible everywhere.

The Future We Hope For

Technology will keep changing, but the need to be understood will not.

We're building a discovery engine that helps businesses find the right conversations without breaking the communities that make them possible. One that scales thoughtfulness, not noise.

Understanding is a competitive advantage—and a responsibility.

We work to help protect the internet's most honest spaces, and empower the builders who choose to listen before they speak.